I just recently got hooked on a group called Goldfish! I do have to tell you that with the way companies are advertising their products with new and catchy tunes ala iPod and others has really been effective as far as a strategy! What kind of market research do I have to back it… well, it got me didn’t it? That’s how I got hooked! I saw this Kia Soul commercial mid last year and it featured a song called “Fort Knox” by Goldfish and I haven’t been able to get the tune out of my head! By no means am I supporting Kia and how they are now my favorite car company ever, that is still held by Lamborghini, but I am supporting the music!

“Fort Knox” is featured on the dynamic duo’s album “Perceptions of Pacha”. The album features a dizzying array of jazzy elements, combined with deep house groves. Throw in some live keyboards, saxophones a double bass on the widely diverse track listings and it becomes one fun album for your speakers! From everything that I have read, they are a amazing live act as well!